This article was first published on Zilliqa — Official Blog - Medium
Zilliqa Community Update 14 May 2019 — Driving Enterprise Adoption, Community Projects
Over the past few months, Zilliqa has been focused on enhancing its usability to drive adoption and provide solutions to enterprises with diverse needs. This week’s community update — which gives you a glimpse into the recent developments — demonstrates our priorities very clearly.
A few months ago, Zilliqa announced that it will be partnering with global WPP advertising giant Mindshare’s to study the benefits of blockchain-based applications in the advertising industry through a programmatic ad campaign dubbed ‘Project Proton.’ Just to recap, the collaborators besides Zilliqa and Mindshare include:
- MediaMath — A leading digital media buying platform and services company serving over 250B ad impressions a day
- Rubicon Project — An advertising exchange and an independent, publicly traded company on the NYSE)
- Integral Ad Science (IAS): A global software company that builds verification, optimization, and analytics solutions, acting as leaders in viewability, brand safety and ad fraud
- Underscore CLT: A cryptographic ledger developer solution which provides business solutions
Zilliqa provided Mindshare with a secure and efficient smart contract layer to enable secure-by-design smart contract programming and verification. Basically, by using inputs from all partners, Project Proton automates settlements based on viewability-verification methods, thereby enabling a business model in which advertisers are only required to pay for the ad impressions that have been deemed viewable, brand-safe and free from fraud.
The test run for Project Proton, which was organized for Mindshare client PepsiCo Southeast Asia, revealed a 28 % increase in supply chain efficiency. Part of the pilot was to test Zilliqa smart contracts’ potential to automate the programmatic supply chain. These smart contracts utilise a Native Alliance Token (NAT) to reconcile impressions from multiple payment/data sources in near real time! Such technology offers tremendous promises to business owners — lower costs, and a ...
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Zilliqa — Official Blog - Medium