This article was first published on Stories by Nucleus Vision on Medium
Social media is encouraging the retail industry to evolve. Followers on any social network is a sign of potential business for brands of any size — small, medium, or large. Social media presence of a brand majorly revolves around the customer journey, which may work in different ways — someone hearing about the brand for the first time or the brand trying to reach their existing customers. So, brands are looking at social media beyond the simple click-to-purchase viewpoint and trying to create a holistic customer journey.
Building a Digital Tribe
Social media interactions help small businesses build their audience base organically. Engagement such as liking, sharing, or commenting on a post by one follower is visible to all their friends on the social network. People with similar interests in the network are more likely to follow the business page and engage with the brand. This creates a ripple effect, expanding the organic audience base of the brand.
Switching on Social Shopping
Social channels like Facebook and Instagram have evolved as e-commerce platforms to boost online sales for retailers. The key objective of retailers is to keep their customers moving forward through the sales funnel, rather than bouncing from the landing page. Keeping this in mind, retailers are making sure the landing pages are scrollable and mobile-friendly.
Social media platforms are unveiling new features and tools to create a seamless shopping experience to customers. Recently, Instagram has unveiled a new feature ‘checkout on Instagram’ to let customers shop for products without leaving Instagram. Such experiences keep customers more loyal to the brand pages while boosting sales.
Listening to Customers with Care
The core objective of social media is to abolish communication barriers altogether and let people interact with the world. What else could be a better platform for brands to enhance their relationship with customers? A Sprout Social’s ...
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Stories by Nucleus Vision on Medium