This article was first published on Viberate blog - Medium
When we started to work on our music database the word BIG DATA was just that — a word. Fast forward a few years and we’re one of the leading companies on the big data field, doing unimaginable things. February was just one of those unimaginable months, where even we were shocked at all the new possibilities in which our data could be used. Let us take you behind the scenes of what happened.
We partnered with US #1 awards for electronic music
A few months ago we partnered with the organizers of the most important annual gathering for electronic music stakeholders — Winter Music Conference. Apart from being the most important music business spot during Ultra Music Festival, WMC has a long tradition of connecting the electronic music community.
And while the biggest players share their industry insights and talk about music trends, Winter Music Conference is also crucial for its long lasting tradition of International Dance Music Awards, which will be held in Miami on March 25th-28th.
This year the organizer has implemented a number of changes to the award selection process. And that is where we pitched in to help. We partnered with them as a Data Partner to bring a level of credibility to the awards the industry hasn’t seen before. We dug deep into the numbers and after months of the research, we crafted the analysis of electronic music and uncovered 80 of the hottest female and male artists on the electronic scene. To see our metrics come to life for the #1 US awards for electronic music is something we could not imagine in our wildest dreams. This is for sure the best possible way of seeing how powerful our data is.
Besides that, we are working day and night on a keynote named Data Solutions that ...
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Viberate blog - Medium