This article was first published on Stories by Nucleus Vision on Medium
Brands have become more than just a style statement. “Impossible is nothing” — Adidas, L’oreal’s “Because, you’re worth it”, “Just do it” — Nike, are some taglines that speak volumes of who customers would like to personify or idolize, or sometimes simply associate with. Brands have undoubtedly let customers take center stage, where they want to act as an aid to motivate, induce confidence and empower its customers. This is hard work.
In the last few years, brands and retailers have witnessed a change in customer shopping behaviours. From wholesale to limited products and now personalized products. But one thing is explicit, as time passes, changes in society have caused an orthodoxy to lose traction.
From online shopping to better brick and mortar experiences, brands are working their way to deliver an element of personalization to promote brand loyalty. They are turbocharging towards innovative means to create a — special ‘wow’ experience to attract and retain consumers. Also because, consumers are demanding that seamless experience. Since there are umpteen brands that are available, customers find it easy to switch if they do not find the perfect experience.
Be it brick and mortar stores or while shopping online or via a mobile application, it is becoming critically important as to how brands are communicating with their end-users.
Redefining the trends in customer markets will shape the future of the retail industry that yields new opportunities in the way brands communicate.
Main reasons why brands have to pivot from their old school thought are:
- Growing internet penetration
- Usage of smartphones
- Rising number of online shoppers
- Need for personalization
- Experimental shopping
- Connected consumers
Importance of Advertisements
Brands are creating the — “keeping up with the trend” FOMO among consumers. Advertisements that occupy the customary billboards and hoardings to digital signage at prime locations, “Labels” are reaching out to customers consciously and subconsciously, while they ...
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Stories by Nucleus Vision on Medium