This article was first published on Centrality - Medium
Yabble is utilising four Centrality core services to take their business to the next level
Yabble is a data marketplace allowing brands and consumers to profit from their data. Already a successful business in the data and insights space, Yabble was selected to participate in the Centrality Accelerator powered by Lightning Lab to develop their decentralised technology, supercharge their growth and connect them to investors. Yabble is already active in the New Zealand and Australian markets and is launching in Asia in 2019.
What business challenge was Yabble trying to solve?
Data is one of a business’ largest assets, that’s growing exponentially as technology rapidly evolves. Accenture estimates the global data market will be worth $3.7 trillion by 2030. Today however, data is sold without consumers express consent and without them profiting from the data they help to create. Consumers are sick of it, with 68% of New Zealanders angry and disappointed with brands when they were made aware. Yabble is solving this problem with its ethnically traded data marketplace, where consumers can opt for their data to be traded and, for the first time, earn fair rewards. It’s also a place where brands can broker and buy data securely without fear of reputational risk from consumers.
Yabble’s consumer-to-business platform puts consumers in control of their own data. Yabble empowers consumers to share their data, thoughts and opinions for profit through the decentralised app. The more a user shares, the more they can earn. Meanwhile, businesses use the Yabble SaaS platform to broker, buy and analyze data and insights for business growth.
Blockchain is a key enabler of identity verification allowing consumers to have control of their data and set permission to broker it. Because it is user owned, permissioned and attested, it removes quality and fraud issues providing ...
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Centrality - Medium