This article was first published on Silicon Republiccryptocurrency – Silicon Republic
As I ramp up efforts at Forrester to refresh our report on the top technology trends to watch, one of the things I find most interesting is how technologies build upon and accelerate each other (see Ray Kurzweil’s ‘law of accelerating returns’).
As a society, we wrestle with a number of moral dilemmas that I consider part of digital ethics. Facebook, Inc – encompassing the Facebook app, Messenger, Instagram, WhatsApp, Facebook Audience Network, and its other apps, services and hardware – is the best example. It has become a new world superpower but, instead of nukes, it combines technologies to accelerate disruption and expand its influence at a scale we simply can’t grasp.
This is forcing us to pay attention to digital ethics and wonder what the new reality that Facebook is helping to create means for businesses and consumers.
Despite fumbles, Facebook is growing because options are limited. Analyst Jessica Liu has laid out Facebook’s dilemma: How can a company that repeatedly mistreats its users still be a growth darling of Wall Street?
One problem is that consumer momentum changes slowly, and so many people (around 2.7bn) used at least one of Facebook’s apps in December 2018.
Another problem is that regulators move too slowly, letting the tech giant stay one or two steps ahead. While we know from additional research that marketers are frustrated with the monopolistic way Facebook deals with them, they feel they have nowhere else to go for reach and continue to funnel advertising dollars into Facebook’s family of apps. And so, Facebook’s revenue grew to nearly $17bn in Q4 2018.
Facebook achieved this dominance by combining social media, mobile, cloud and big data technology. Its phenomenal rise to power happened on the back of emerging technologies, not ...
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Silicon Republiccryptocurrency – Silicon Republic