This article was first published on Blog – Stellar
As you know from our 2019 Roadmap, we’re hard at work revamping stellar.org.
A big piece of that work has been devising a new brand identity for Stellar itself. The current look has gotten us far, but Stellar’s future needs something with more design flexibility. We have big plans. Could you see a cartoon rocket ship in use at some central bank or in a press release from a national monetary authority? We couldn’t either.
We’ll soon get to our new look, but before we do, let’s take a second to say goodbye to the old one: so long, Rocketship! You’ve served us well, and we’ll remember you fondly. As you blast off on a hero’s journey to explore the universe, know that we wish you all the best. Please tell the vast, empty reaches of space all about broken payment systems back here on Earth.
Okay. Onward. To help us redefine our visual identity, we enlisted the design firm Kurppa Hosk. To start, we came up with a few guiding principles:
The new logo should be versatile.
Stellar is an open network. It serves as the backbone to all kinds of financial products and services and is home to a diverse ecosystem of projects. The logo should be use-case neutral—for example, it can’t be clearly about “remittances”. The logo should of course look good at any size: as an app icon, on coinmarketcap, on a tee shirt, on a billboard. And the logo should be at home in any context, from national media to r/stellar.
The new logo should tell some of Stellar’s story.
It should reflect the openness of the network. It should feel friendly, inclusive. And, ideally, it should nod to Stellar’s past—if the logo can’t be a cartoon rocketship, it could at least harken ...
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Blog – Stellar