This article was first published on The AdEx Blog - Medium
AdEx Update — May 17, 2019
Take a look at what we’ve accomplished in the past month. We’ve been quite busy, indeed.
PLATFORM & PROTOCOL UPDATES
Stremio integration: The new version of the AdEx platform is now integrated with our first large publisher Stremio. This means that AdEx ads are now broadcast to an audience of 7+ million users across the globe.
AdEx adview manager released: The adview manager enables two major AdEx features: contextual targeting and header bidding.
Contextual targeting is advertising on a website that is relevant to the page’s content. It’s a great fit for AdEx as it is non-disruptive, doesn’t require the invasion of the target audience’s privacy for proper targeting, and enhances the overall user experience online, among other reasons. We will publish a separate blogpost explaining this soon, so stay tuned.
Header bidding is an advanced programmatic mechanism that allows us to pull all the available demand in the browser. Again, a detailed article on it is to follow.
The AdEx adview also allows for easier embedding/integration of AdEx: it’s now possible to integrate AdEx without using iframes, easier, and much more practical to integrate the Adview into a React/Angular web app.
More info here: https://github.com/adexnetwork/adex-adview-manager.
Validator stack: The AdEx validator stack v0.5 is almost done and undergoing peer review. Here are some of the most significant changes here, along with the GitHub issue/PR numbers:
- Safety/reliability improvements (#87, #118, #111, #135, #139, #145, many others)
- Rate limits (#136, #21, #131)
- Can process more channels (#104, #127)
- Performance improvements ( — cluster mode for Sentry, #148, #149)
- Benchmarking suite which allows you to measure performance (#2, #147)
We found that a single-process Sentry can process up to 2000 impressions per second on an average MacBook, which is a good start!
New platform version: We have released AdEx v4....
To keep reading, please go to the original article at:
The AdEx Blog - Medium